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Many of our themes display your Site Title as the logo by default.
To upload a logo image, go to Appearance > Customize > Site Identity and upload your logo image:
When selecting an image, you have the option to crop it to a specific size in case there is too much white space around your logo.
If you’re not sure what size your logo image needs to be, look at the top of the Media Library when you upload or select an image:
The recommended image size for your theme will be written there. In most cases, your logo image shouldn’t exceed 450x100px (or twice as big for retina support).
If your theme has a compact header, like the Balance theme, the image size should be about 250x75px.