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4 Key Features to Look for in a WordPress Photography Theme

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If you’re a photographer, you’ve probably worked incredibly hard to find the best techniques and develop your own artistic style. However, if you don’t have a good online portfolio, you might struggle to gain attention and sell your work.

Fortunately, there are many photography themes that enable you to customize your WordPress site to match your style. Knowing what features to look for can help you choose the right theme for your needs. This way, you can create a photography portfolio that meets your stylistic vision.

In this post, we’ll share some tips for choosing a photography theme for your WordPress site. Then, we’ll discuss the features to look for, including gallery sections, integration with page builders, and more. Let’s get to work!

How to Choose a WordPress Photography Theme

There are hundreds of themes that you can use for your WordPress site. However, not all of them are ideal for a photography page. To find the right photography theme, you’ll need to know what you want to achieve with your website.

More importantly, the design should resonate with your artistic style, whether that be minimalist, eclectic, or dynamic. For example, if you take photographs of modern buildings, you might choose a theme with a contemporary look:The L'Atelier2 homepage.

On the other hand, if you take colorful photos, you might want to think about choosing a minimalist design with muted colors (e.g. a white background and black text). This way, your photos will be the focal point:

The Lisa Michele Burns photography portfolio page.

Your WordPress theme should be a reflection of your work. Making the effort to choose the right design can help you build brand awareness and make your art more recognizable.

4 Key Features to Look for in a WordPress Photography Theme

Now, let’s discuss four key features to look for in a WordPress photography theme.

1. Customization Options

When choosing a photography theme, you’ll want to make sure that it has plenty of customization options. This way, you can design a truly unique page for your portfolio.

For example, you’ll want to have different options for displaying images on your site. Photo galleries can help you present your work in engaging ways.

There are several kinds of galleries available, including grids, slideshows, and carousels. Each of these styles will enable you to display your art in an organized layout while showing the scope of your work at a glance.

Our Inspiro PRO theme comes with a built-in gallery for your homepage:

Preview of Inspiro Pro.

With your gallery at the forefront, you can organize images so that potential clients can see your work as they navigate to your page. Other customization options to consider include multiple photo formats within posts, caption styles, and background images.

2. SEO-Friendly Features

Creating a dynamic portfolio won’t do you much good if people aren’t able to find it. That’s why it’s important to ensure that your page is optimized for SEO.  This means it should be fast and lightweight.

A slow site can hurt your rankings in search engines. Therefore, you’ll want to steer clear of complex themes with a lot of code.

Additionally, the theme should be responsive and mobile-friendly. Remember that a large percentage of your visitors will be viewing your site on their mobile phones. If your pages are glitchy or disorganized, they might exit your site straight away. This will lead to a high bounce rate, which can have a negative impact on your rankings.

Our Rezzo theme is fully mobile-friendly, which means it automatically adapts to any screen:

The Rezzo theme by WPZOOM.

Feel free to try different themes on your site. You can use a tool like Google’s PageSpeed Insights to test your site’s performance and see which themes slow it down and which ones help it load faster.

3. User-Friendly Navigation

Another important feature of your photography theme is user-friendly navigation. An intuitive and navigable website can improve your User Experience (UX). An uncluttered design that enables users to explore your content without being overwhelmed will help them stay on your website for longer.

Your theme should be effortless for you to navigate as well. You’ll want to get your site up and running without having to spend time figuring out how to customize your settings.

Our Reel theme comes with a simple installation process and easy customization:

A demo of the Reel theme.

Ideally, you’ll want to choose a theme that can help you create a powerful photography site, even if you don’t have any coding experience. However, your theme should also enable you to provide the best possible experience for your site visitors.

4. Compatibility With Page Builders and Plugins

It would be frustrating to choose the perfect theme for your photography portfolio, only to discover that it’s incompatible with an important plugin on your site. Plugins and page builders are tools that help you enhance and customize your pages. For example, add-ons such as WooCommerce enable you to sell your work or photography services.

Each WPZOOM theme is fully compatible with the Gutenberg block editor, as well as the Elementor page builder. These tools enable you to create a portfolio using an intuitive, drag-and-drop interface. Before you decide on a theme, you’ll want to check to make sure that it is compatible with essential tools on your site.


Building a unique photography site can help you establish yourself as a professional artist. The right WordPress theme should match your artistic vision and help you display your work in the best way possible.

To recap, here are four main features to look for in your WordPress photography theme:

  1. Ample customization options so that you can create a truly unique page
  2. SEO-friendly features such as responsiveness and fast load times
  3. Simple navigation that enhances the user experience and makes it easy for you to build your site
  4. Compatibility with external tools such as page builders and plugins

Do you have any questions about choosing a WordPress photography theme? Let us know in the comments section below!

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