There have been a handful of really momentous moments in WPZOOM’s six-year history. From the first theme release back in 2009 to the first version of the ZOOM Framework in 2011 to our continued commitment to making being a WPZOOM customer as smooth as an experience as possible, as shown through our innovative support center redesign a year ago.

For most of the last year we’ve been working on something very special and we’re finally at a point where we can share it with you. This blog post today is the first time we’ve talked about it publicly.

Let’s back up here a second, though.

It’s long been the way with WordPress themes that you purchase your theme and then you make use of the pre-built layouts. If you want anything other than what comes bundled with the theme you either end up learning how to code it yourself or hiring someone to do it for you. If none of those options appeal, your only option is to switch themes. WordPress developers have long gone after the “holy grail” of being able to create a system which lets users build their own layouts in an intuitive, flexible way whilst maintaining elegance, responsiveness and security. There’s always been some catch. You’re tied to a specific theme or company’s themes, the user interface is clunky or unintuitive or you just don’t get the real flexibility you need.

For the last year we’ve been building something that’s going to change all that.

It’s called ZOOM Builder. It’s a premium WordPress plugin which works with any WordPress theme and lets you build professional-grade layouts by dragging and dropping.

ZOOM Builder will be launching in a few days and we’re really excited that we’re finally able to tell you about it.

More information will be available soon — sign up to our newsletter below to make sure you don’t miss a thing.

Thanks for sharing this journey with us. We can’t wait to show you more.

— Pavel, Dumitru, Nicolae, James, Alex, Kate and Marko — the WPZOOM team.