What happens when my license expires after 12 months?
If you do not renew your license you will no longer have access to download themes, updates or receive technical support. You are free to continue using the themes for as long as you like on your websites.
Are the licenses valid for a lifetime?
Yes, you can use our products on your website even if your annual license expires. However, in order to receive access to updates and support you’ll need to renew your annual license.
How do I renew my license?
You will be sent a notification email 7 days prior to the license expiration date. You can also find a renewal link on the “Licenses” page.
How much does it cost to renew my license?
You’ll be able to renew your license at a 20% off discounted rate of the current product price before your license expires. Once your license expires you will benefit only from a 10% off discount. You will be sent an email when it is time to renew the license.
Example: An individual theme (1-site license) costs $69. The prices for renewal are (VAT excluded):
— with an active subscription — $55.20 (20% off)
— after the license expires — $62.10 (10% off)
What do I receive when renewing my license?
Renewing your license provides an additional year of support and updates to your product. This ensures compatibility with newer versions of WordPress, as well as potential new features and enhancements to the product itself.
Why do I need to renew my license every year?
In some marketplaces, you can pay a single price, say $50, and you’ll get updates for lifetime. Unfortunately, this is just not a sustainable business model for a software product. The first few years are fine, but beyond that, it gets a little scary. For example:
Year 1: $1000 in sales, We’re supporting 20 people — per customer value: $50
Year 2: $1000 in sales, supporting 40 people (20 new + 20 previous) — per customer value: $25
Year 5: $1000 in sales, supporting 100 people (20 new + 80 previous) — per customer value: $10
Year 10: $1000 in sales, supporting 200 people (20 new + 180 previous) — per customer value: $5
This of course fluctuates, but what it shows is that even if we sell the same amount of licenses per year, the support and need for updates (bug fixes and features) grows to the point that the cost to manage those is just not sustainable. This shows it happening after 5 years, but it can happen much more quickly depending on many variables.
TLDR; License renewals pay for the ongoing updates and support. If sales slow down, the idea is that with this model, we can depend on the renewals to keep things moving in the right direction.
Please Remember: License renewals are required for continued updates and support, but if you’re happy with the current version of the theme when your renewal time comes up, you can just keep using it forever and not have to renew. If an update comes out that you have to have, or you need technical support, you can renew at a later date.