All your forms live under WPZOOM Forms → All Forms. This guide explains what the list shows, how to open, rename, duplicate, trash and restore forms, and where to go to change a form’s fields, design and notifications.
Table of Contents

| Column | Meaning |
|---|---|
| Title | The form name. Click it to open the form in the builder. |
| Shortcode | [wpzf_form id="…"] — copy it to embed the form anywhere. |
| Responses | Number of stored (non-spam) submissions — only forms set to Database Only or Email + Database store entries. Click to open them. |
| Views | How many times the form was displayed (counted for block and Elementor embeds). |
| Conversion Rate | Responses ÷ Views. |
| Date | Last modified date. |
Use the search box to find a form by name, the All dates filter to narrow by month, and the column headers (Title, Views, Conversion Rate, Date) to sort.
Hover a row to reveal the row actions — Edit · Trash · Duplicate — or simply click the title.

Forms open in the full-screen Form Builder, not in the block editor. There you can:
Everything is saved with Save in the top bar; changes apply to every place the form is embedded. For a full tour see Getting to Know the WPZOOM Forms Builder.
Hover a form and click Duplicate. A copy with the same fields, settings and notification templates appears in the list (the shortcode/ID is new). Use it for A/B variants or to reuse a complex form for another purpose. You can also export forms to JSON and import them on another site — see How to Import/Export Forms.

| I want to… | Go to |
|---|---|
| change fields, labels, required flags, widths | Builder → click the field → Field Settings (Form Fields Reference) |
| show a field only in some cases (PRO) | Field Settings → Advanced → Conditional Logic (guide) |
| change who gets the email / the reply-to / the subject | Builder → Notifications (guide) |
| store entries in the dashboard | Builder → Notifications → How to handle submissions (guide) |
| change colours, layout, button text | Builder → Settings (Styling Your Forms) |
| connect Mailchimp (PRO) | Builder → Settings → Integrations (guide) |
| spam protection, AJAX, global styling | WPZOOM Forms → Settings (guide) |
What’s Next?