Setting Up the MailChimp Integration

WPZOOM Forms PRO can connect to Mailchimp so you can automatically subscribe people who submit your form to a Mailchimp audience (list). The setup has two parts:

1. Connect your Mailchimp account in the plugin settings.
2. Enable Mailchimp for the specific form(s) you want to use.

Before proceeding with the setup, you’ll need a Mailchimp account with at least one Audience (list) and a Mailchimp API key.

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Step 1: Connect WPZOOM Forms to Mailchimp

1. Go to WPZOOM Forms → Settings.

2. Open the Integrations tab.

3. In the Mailchimp section, paste your API Key.

4. Click Connect to Mailchimp.

After a successful connection, you’ll see a Connected status and a table with Your Audiences.

5. Click Save Settings.

Manage the connection

• Refresh Lists: Updates the audience list displayed in the table (useful after you create a new audience in Mailchimp).
• Disconnect: Removes the connection to your Mailchimp account.

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Step 2: Enable Mailchimp for a form

Mailchimp is enabled per form, from the form editor.

1. Go to WPZOOM Forms → All Forms and create a new form or edit the form you want to connect.
See more: Creating a New Form

2. In the editor sidebar, open the Form tab.

3. In the right sidebar of the editor, expand the Mailchimp panel.

4. Check Enable Mailchimp for this form.

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Once Mailchimp is enabled, you can configure three important options:

Form behavior

Choose how Mailchimp should work alongside your form’s submission method:

• Keep Form Method settings (DB save, email, etc.)
  Uses your existing form submission method settings, and also subscribes the user to Mailchimp.
• Mailchimp only (skip DB save and email)
  Subscribes the user to Mailchimp only, without saving the submission to the database or sending notification emails.

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Select audience

Under Select Audience, choose the Mailchimp audience (list) that should receive the subscribers.

If you don’t see the audience you need, go to WPZOOM Forms → Settings → Integrations and click Refresh Lists.

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Subscription mode

Controls when the subscriber is added to Mailchimp:

• Always subscribe (every submission)
  Subscribes everyone who submits the form.
• Conditional (only when the checkbox is checked)
  Subscribes users only if they explicitly opt in via a checkbox field (for example, “Subscribe to our newsletter”).

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Using a newsletter signup template (optional)

If you want a quick starting point, you can choose a ready-made template such as Newsletter Signup, which is designed for Mailchimp integration.

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Tips and troubleshooting

• Can’t connect to Mailchimp: Re-check that the API key is correct and try connecting again.
• Audience dropdown is empty: Confirm the account has at least one audience, then click Refresh Lists in Settings → Integrations.
• Conditional subscription doesn’t work: Make sure your form includes a checkbox field that users can check to opt in.
• No email/DB entries are saved: Verify you didn’t select Mailchimp only (skip DB save and email) if you still need submissions stored or emailed.