By default WooCommerce pages are full-width, without sidebar, but you can easily add a sidebar on the left or right by changing the layout in Theme Options -> WooCommerce Options:
After that make sure to add the needed widgets in the Shop Sidebar widget area on the Widgets page:
You can name your new page Blog or anything else you want
Publish the page
Go to Settings → Reading page.
In order to show the blog posts on the new page, just select it in the dropdown Posts Page and save changes.
Now your latest blog posts will appear automatically on that page. You can also change the number of posts shown on each page from the same settings page.
If you’re looking to make other changes to your Blog page, like switching from default layout with sidebar to 3-column layout, you can do that from the Theme Options page, in the “Blog Page”:
In order to create a homepage like the demo, you have to create a new static page with the Homepage (Unyson Builder) page template, and then set it as you Front Page in Settings > Reading.
Here’s a video tutorial for Page Builder from Presence theme, but the instructions are actual for Balance too:
In order to activate the Page Builder, you’ll need to install the Unyson plugin, which is available for free.
After installing the theme, you’ll see a message at the top that offers to install and activate the plugin quickly:
Install the plugin and Activate it.
After that a new section called Unyson will appear in the dashboard menu:
Go to the Unyson page, and install the Page Builder extension.
Now you can use the Page Builder when you create or edit pages.
Here’s how you can create a new page to use it as front page and how to load the same layout from the demo:
In the following video you can see a walkthrough the Page Builder extension:
Important Notice
In order to display the slideshow at the top, select the Homepage (Unyson Builder) page template for the page that you’ll set as Front Page
To set a page you’ve created as front page, go to Settings > Reading and select in the Front Page dropdown.