It’s absolutely essential to have a fast site. Nearly half of web users expect a site to load within two seconds – and they’ll abandon a site that isn’t loaded within three seconds (source, see also this detailed study).
This sounds like brutal behaviour, but it’s the reality; users aren’t sat whilst your site loads with a stopwatch, ready to stop and do something else, but if your site isn’t loading promptly, they are ready to tab over to another site or head back to Google and load up a competitor. Continue Reading
In the last decade, blogging has been rising unlike any other web-trend. WordPress, both as a hosted and self-hosted version, has been the CMS of choice for 48% of Technorati’s Top 100 Blogs (statistics). Blogging varies from topic to topic and covers generic topics like fashion and design to very specific niches and topics that people are passionate about.
While there are infinite topics to write about and many ways of starting a blog, in this article we’ll cover the process of starting a food inspired blog. Continue Reading
The commercial relationship between WordPress.com and WordPress.org is subtle and confuses many people. They’re actually two separate entities:
WordPress.com offers a hosted (or “managed”) version of WordPress with a limited amount of control and themes. It’s free with paid-for addons.
WordPress.org lets you install your own version of WordPress on your own hosting. From now on we’ll just call it “self hosted WordPress”. This requires having your own hosting and domain name (we’ll cover these later).
There are many advantages to using WordPress.org. The additional flexibility gives you full control over your website – including being able to install any WordPress theme. Crucially, that includes all of WPZOOM’s WordPress themes. Continue Reading
A child theme in WordPress is small, light-weight “add-on” theme that inherits all the styling and functionality of another theme, called the “parent theme” in this case. You can create a child theme for any theme in WordPress.
Child themes are used when you want to make changes to a site without actually changing the code or the files in your original theme. This lets you update your original theme (which is the engine behind the child theme) without losing any changes you made to your site.
In this post we’ll go over how to create a child theme and also give a rundown of 5 common scenarios for when you’d want to use a child theme.