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How to Start a Food Blog from Scratch

Written by Stelian Subotin on in Tutorials 3 comments

In the last decade, blogging has been rising unlike any other web-trend. WordPress, both as a hosted and self-hosted version, has been the CMS of choice for 48% of Technorati’s Top 100 Blogs (statistics). Blogging varies from topic to topic and covers generic topics like fashion and design to very specific niches and topics that people are passionate about.

While there are infinite topics to write about and many ways of starting a blog, in this article we’ll cover the process of starting a food inspired blog. Continue Reading

How to move your blog to self-hosted WordPress

Written by Alex Denning on in Tutorials 2 comments

The commercial relationship between and is subtle and confuses many people. They’re actually two separate entities:

  • offers a hosted (or “managed”) version of WordPress with a limited amount of control and themes. It’s free with paid-for addons.
  • lets you install your own version of WordPress on your own hosting. From now on we’ll just call it “self hosted WordPress”. This requires having your own hosting and domain name (we’ll cover these later).

There are many advantages to using The additional flexibility gives you full control over your website – including being able to install any WordPress theme. Crucially, that includes all of WPZOOM’s WordPress themes.
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Creating Child Themes and When You Should Use Them

Written by Joe Foley on in Tutorials 17 comments

A child theme in WordPress is small, light-weight “add-on” theme that inherits all the styling and functionality of another theme, called the “parent theme” in this case. You can create a child theme for any theme in WordPress.

Child themes are used when you want to make changes to a site without actually changing the code or the files in your original theme. This lets you update your original theme (which is the engine behind the child theme) without losing any changes you made to your site.

In this post we’ll go over how to create a child theme and also give a rundown of 5 common scenarios for when you’d want to use a child theme.

Is your WordPress theme not working how you want it? WPZOOM themes are easily customizable, well supported and responsive. Switch to a WordPress theme that works.

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Easiest Way to Translate a WordPress Theme in 2015

Written by Pavel Ciorici on in Tutorials 4 comments

WordPress 4.1 has been released at the end of 2014, and along with the new version, a very useful feature was also introduced. It’s the Site Language option that allows you to change the language of your WordPress site directly from the General Settings page.

So, let’s proceed to translating a theme. Continue Reading

SEO Primer Recap

Written by Alex Denning on in Tutorials 5 comments

Users of WPZOOM’s themes often want to know what they need to do in order to improve their search engine rankings. As search engine optimization – or “SEO” – isn’t a tangible thing you can measure, it’s often difficult to know how and where to get started and it’s very easy to find misleading or inaccurate information.

In this post I’d like to show you what SEO is and how you should be using it on your WPZOOM powered site for it to be most effective.

In order to establish exactly what we’re dealing with, I’m going to quote a post from my own blog, “WordPress SEO Tips“. In that post I asked Jeff Starr, WordPress rockstar, to give a definitiion of SEO. He said it was:

“The optimization of web pages for success with search engines.”

And I think that’s as good a definition as you’re going to get. It’s simple, but so many times I’ve seen it misunderstood and misinterpreted – and if you don’t exactly understand what you’re dealing with, you’re not going to be able to effectively optimize your site.

SEO is about actively working on your site, with the aim being that the end result is your page being displayed prominently on search engines.

Is my WPZOOM theme “SEO ready”?

Quite simply: yes.

One of the big parts of SEO is letting search engines know exactly what’s on the page and all of WPZOOM’s themes have logically placed code which search engines can easily understand. Continue Reading