Google announced that Universal Analytics will no longer process new hits from the 1st of July, 2023. Therefore, to keep collecting data, you’ll need to switch to Google Analytics 4 (GA4). However, you might be unsure how to do this.
Fortunately, it’s easy to switch your WordPress website to GA4. Then, you can continue tracking metrics on your site once Universal Analytics is no longer available.
In this post, we’ll take a closer look at Google Analytics and discuss why it’s necessary to transition to GA4. Then, we’ll guide you through three easy steps to do this. Let’s get started!
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