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WordPress 3.6 is available! All WPZOOM themes are immediately compatible

Written by Alex Denning on in News 4 comments

The long awaited release of WordPress 3.6 is here! “Oscar” (named after the great jazz pianist, Oscar Peterson) is available for download now, and even better — your WPZOOM theme is compatible immediately (provided your theme is also up-to-date).


We covered what to actually expect in WordPress 3.6 here on our blog back in June, so check out that post for an in-depth look at what’s new. The new release’s new features are summarised below:

  • Vastly improved autosaving.
  • Improved handling of multi-author posts through “post locking”.
  • More intuitive comparison of post revisions.
  • Much cleaner custom menu creation.
  • Improved handling of video and audio embeds.

The folks have put together a short video showing off some of the new features:

If your WPZOOM theme isn’t up-to-date, or you’re not sure if you need to upgrade, we have a tutorial in our Support Center which will guide you through that process, step by step. You can see when your theme was last updated here.

When you’re ready to upgrade WordPress, upgrading is as simple as following through the prompts on your WordPress Dashboard. It should only take a minute, and then you’ll be enjoying all of the great new features — and you’ll be making sure your site is secure, too.

What’s your favourite thing about WordPress 3.6? Hit the comments and let us know.

A Crash Course In Writing For The Web

Written by Alex Denning on in News 2 comments

A lot of our most popular themes here at WPZOOM are magazine themes. Something that plays a big part in these themes’ popularity is that they allow anyone to set up a blog and start publishing their own web-magazine.

Chronicle Theme

This, over the last couple of years, has transformed a lot of niches into thriving communities which are powered by the news, opinions and editorials pouring out of these WordPress-powered blogs.

The downside to this digital publishing revolution is that because it’s so easy to set up a good-looking site and pour your thoughts into it, everyone’s doing it and this means you need to do something to stick out from the crowd and make your voice heard.

In this post I’ll walk you through some of the techniques you can use to do exactly that; think of it as a crash course in writing for the internet-age.

Understanding your audience

The most important thing you need to do is to establish who your audience is, and once you’ve got that sorted, you need to start understanding them. Questions like “who am I writing to”, “what do people want to find out when they visit a story” and “how are people reading the content” are all important, and establishing the answers to those will go a long way to helping you understand your audience.

originmag Theme

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The Cost of Startup Maintenance: WPZOOM’s Monthly Costs

Written by Alex Denning on in News 5 comments

The awesome thing about being a startup which sells digital products, as WPZOOM does, is that it’s possible to work as a distributed team all over the world, taking advantage of some awesome tools.

Chris Coyier started the ball rolling back in October last year, with a list of all the “web developer-y services” he pays money for every month. I’ve done the same, and with Pavel’s help, this is a list of all the web services that WPZOOM pays for every month.

This doesn’t include things like salaries or office costs; it’s just web services we pay for. Intrigued? Here goes!


VPS Hosting – $149.95/month

This is the obvious one to get started with: our VPS hosting which keeps the whole site online. With hosting you really do get what you pay for, so for us it’s worth paying for quality hosting.

Vimeo Plus – $59.95/year


Vimeo Plus is the upgrade to the standard Vimeo account, allowing Unlimited HD videos, HD embeds and customisation of the Vimeo Player. It’s a solid, professional service and we use it for embedding our video tutorials onto our documentation pages.

There are notable free alternatives here — specifically, YouTube — but the Vimeo player just gets out the way and lets you the content, and it’s worth paying for that experience.
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Meet our new Support Center

Written by Pavel Ciorici on in News 3 comments

People don’t like documentation, they just want the information as quickly as possible and with as little hassle as possible. If people can’t find the information they want immediately, they’ll just ask in the support forum.


In order to provide people with relevant information in an easily-usable way and maybe cut down on support requests, we have decided to improve our Support Center. The new design for the support section we’ve been working on goes a long way to achieving this, but it also required a lot of new content to populate it.

Fulfilling the gaps

It’s no secret that our previous support section included only theme documentation and support forum. So the first thing we did was to identify what else is missing and what additions would be most useful for our users. Are the majority of users beginners who need to know basics such as installation, theme options panel setup? Or – are people looking for more advanced info, such as customization?
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WPZOOM Christmas & New Year 2013 Special!

Written by Pavel Ciorici on in News 19 comments

It’s almost Christmas and we are happy to announce our last special offer for 2012!
From now until January 3rd, 2013 we have a special offer on all of our products and subscriptions.

Here are the deals that you can benefit from:

  • 33% off on all our WordPress Themes and on the sign-up fee for our Club Subscriptions which will give you access to all our 50+ themes (normally $199, now $133)!
  • 3-for-1 on all our Standard WordPress Themes (normally 2 for 1 for $69, now $46)!
  • 4-for-1 on all our Developer WordPress Themes (normally 3 for 1 for $149, now $99)!

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