A lot of our most popular themes here at WPZOOM are magazine themes. Something that plays a big part in these themes’ popularity is that they allow anyone to set up a blog and start publishing their own web-magazine.
This, over the last couple of years, has transformed a lot of niches into thriving communities which are powered by the news, opinions and editorials pouring out of these WordPress-powered blogs.
The downside to this digital publishing revolution is that because it’s so easy to set up a good-looking site and pour your thoughts into it, everyone’s doing it and this means you need to do something to stick out from the crowd and make your voice heard.
In this post I’ll walk you through some of the techniques you can use to do exactly that; think of it as a crash course in writing for the internet-age.
Understanding your audience
The most important thing you need to do is to establish who your audience is, and once you’ve got that sorted, you need to start understanding them. Questions like “who am I writing to”, “what do people want to find out when they visit a story” and “how are people reading the content” are all important, and establishing the answers to those will go a long way to helping you understand your audience.
The awesome thing about being a startup which sells digital products, as WPZOOM does, is that it’s possible to work as a distributed team all over the world, taking advantage of some awesome tools.
Chris Coyier started the ball rolling back in October last year, with a list of all the “web developer-y services” he pays money for every month. I’ve done the same, and with Pavel’s help, this is a list of all the web services that WPZOOM pays for every month.
This doesn’t include things like salaries or office costs; it’s just web services we pay for. Intrigued? Here goes!
VPS Hosting – $149.95/month
This is the obvious one to get started with: our VPS hosting which keeps the whole site online. With hosting you really do get what you pay for, so for us it’s worth paying for quality hosting.
Vimeo Plus is the upgrade to the standard Vimeo account, allowing Unlimited HD videos, HD embeds and customisation of the Vimeo Player. It’s a solid, professional service and we use it for embedding our video tutorials onto our documentation pages.
There are notable free alternatives here — specifically, YouTube — but the Vimeo player just gets out the way and lets you the content, and it’s worth paying for that experience. Continue Reading
People don’t like documentation, they just want the information as quickly as possible and with as little hassle as possible. If people can’t find the information they want immediately, they’ll just ask in the support forum.
In order to provide people with relevant information in an easily-usable way and maybe cut down on support requests, we have decided to improve our Support Center. The new design for the support section we’ve been working on goes a long way to achieving this, but it also required a lot of new content to populate it.
Fulfilling the gaps
It’s no secret that our previous support section included only theme documentation and support forum. So the first thing we did was to identify what else is missing and what additions would be most useful for our users. Are the majority of users beginners who need to know basics such as installation, theme options panel setup? Or – are people looking for more advanced info, such as customization? Continue Reading
Just a couple of days keep us away from the moment when Santa will start knocking on our doors, and we decided this year to help him out here at WPZOOM, and give you the chance to win a Premium Theme from our collection. Continue Reading