LIMITED OFFER: Get All Themes Package [41 Themes] for only $99 View Details

WPZOOM Survey 2013 (Infographic)

Written by Alex Denning on in News 1 comment

Over the last couple of weeks we’ve been quietly running our first customer-wide survey, to get a better idea of how people are using our WordPress themes, what we can do to improve them, and how they’ve found the whole WPZOOM experience.

We’ve had just shy of 1000 responses and the results make for some pretty interesting reading. The survey offers some insight not just into how our themes are being used, but how self-hosted WordPress is being used across the ‘net.

You’ll see some figures on a neat infographic below, but here are some interesting figures we’ve picked out:

1. Functionality and design are more imporant than price. When we asked “What was the main reason you chose a WPZOOM theme?”, 78% of respondents picked functionality or design. Just 8% said price was the main consideration. This very clearly suggests people want quality, and they’re willing to pay for it.

2. Theme usage is almost exactly split between personal use, client use and corporate usage. This one surprised us a little. We knew that use of our business themes such as Insider and Academica Pro was strong, but we didn’t think it was quite that strong. Definitely valuable analytics to take into account when we’re creating new themes.

3. Nearly half of customers haven’t used our support forum. Following the complete overhaul of our Support Center earlier this year, this is in line with what we expected. 40% of customers have never needed to ask one of our team for support, and — encouragingly — a further 44% said support staff were “helpful and able to solve my issue quickly”. We’ve got some work to do, especially with the 4% who were “disappointed”, but overall it’s an encouraging statistic.

Here’s a further breakdown of the results in infographic form:
Continue Reading

Simpler Plans, Redesigns and Yearly Support

Written by Alex Denning on in News 3 comments

Since the release of our latest theme, PhotoFrame, we’ve been extremely busy behind the scenes at WPZOOM. We’ve been tweaking, simplifying and redesigning, which means we’ve got a bunch of news to share with you. Let’s get straight to it.

Simplified WPZOOM Membership options

First up, we’re pleased to announce we’ve simplified our subscription options, and merged our “Standard” and “Developer” membership options into one single WPZOOM Membership plan. The single membership plan includes unlimited access to all our themes, Photoshop files, support and updates whilst the membership is active.


Current customers will keep the membership plans they signed up for for as long as they are active, but new customers can purchase a WPZOOM Membership for $19/month, with a one-time $199 startup fee. That works out at around $4.50/theme, which is crazy good value.
Continue Reading

10 More Amazing WPZOOM Powered Sites

Written by Alex Denning on in News 1 comment

We absolutely love seeing WPZOOM themes in awesome real-life scenarios and use-cases. Seeing our themes being used to power real businesses on real websites is fantastic, and serves as great inspiration as we carry on producing more awesome WordPress themes.

This post has got ten awesome WPZOOM customisations from our showcase. On any of these examples, you can click straight through to the website and the theme being used to find out more.


Visit View Theme

A colourful custom take on OriginMag, makes the most of the “magazine” style look. Great inspiration if you want to see what’s possible with OriginMag.

Andi Birnbacher
Andi Birnbacher

Visit View Theme

A clean, image-heavy take on PhotoNote, is the website for German biathelete Andreas Birnbacher. The mixture of static and dynamic content result in a really smooth user experience.
Continue Reading

WordPress 3.6 is available! All WPZOOM themes are immediately compatible

Written by Alex Denning on in News 4 comments

The long awaited release of WordPress 3.6 is here! “Oscar” (named after the great jazz pianist, Oscar Peterson) is available for download now, and even better — your WPZOOM theme is compatible immediately (provided your theme is also up-to-date).


We covered what to actually expect in WordPress 3.6 here on our blog back in June, so check out that post for an in-depth look at what’s new. The new release’s new features are summarised below:

  • Vastly improved autosaving.
  • Improved handling of multi-author posts through “post locking”.
  • More intuitive comparison of post revisions.
  • Much cleaner custom menu creation.
  • Improved handling of video and audio embeds.

The folks have put together a short video showing off some of the new features:

If your WPZOOM theme isn’t up-to-date, or you’re not sure if you need to upgrade, we have a tutorial in our Support Center which will guide you through that process, step by step. You can see when your theme was last updated here.

When you’re ready to upgrade WordPress, upgrading is as simple as following through the prompts on your WordPress Dashboard. It should only take a minute, and then you’ll be enjoying all of the great new features — and you’ll be making sure your site is secure, too.

What’s your favourite thing about WordPress 3.6? Hit the comments and let us know.

A Crash Course In Writing For The Web

Written by Alex Denning on in News 2 comments

A lot of our most popular themes here at WPZOOM are magazine themes. Something that plays a big part in these themes’ popularity is that they allow anyone to set up a blog and start publishing their own web-magazine.

Chronicle Theme

This, over the last couple of years, has transformed a lot of niches into thriving communities which are powered by the news, opinions and editorials pouring out of these WordPress-powered blogs.

The downside to this digital publishing revolution is that because it’s so easy to set up a good-looking site and pour your thoughts into it, everyone’s doing it and this means you need to do something to stick out from the crowd and make your voice heard.

In this post I’ll walk you through some of the techniques you can use to do exactly that; think of it as a crash course in writing for the internet-age.

Understanding your audience

The most important thing you need to do is to establish who your audience is, and once you’ve got that sorted, you need to start understanding them. Questions like “who am I writing to”, “what do people want to find out when they visit a story” and “how are people reading the content” are all important, and establishing the answers to those will go a long way to helping you understand your audience.

originmag Theme

Continue Reading