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Case Studies

Talking food blogs, pudding and photography with Livelymess

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Our much-loved Foodica theme has put WPZOOM on many incredible food blogs and today’s case study is no exception. We’re very excited to be joined by Hilary from Livelymess, a food blog which aims to help you mess up your kitchen – but produce some lovely food at the same time.

We talked to Hilary about her blogging secrets, the inside track on food blogging and her tips for those wanting to follow her blogging footsteps.

Thanks for joining us! Tell us about Livelymess: What made you start a food blog?

I’ve been making my living as a writer/content strategist for the past few years, but I’ve been baking since middle school. I’m from a long line of bakers who really know how to warm up a kitchen with beautiful, delicious desserts – always made with love!

I decided to bring my passion for writing and my talent for baking together!

You post a lot of desserts :) What’s one thing most people do wrong when making dessert?

That I do – I’m a bit of a buttercream addict! (Frosting is my favourite condiment)

I think the biggest issue people have when it comes to making dessert is not following the recipe closely enough. People often don’t realize they’ve added an extra two tablespoons of flour, for example, and that can make a world of difference. It’s about paying attention as you go!

Plus, I find a lot of baked goods to be overly sweet. I always add a dash of salt – no matter what!

Photography is a huge part of any food blog. What’s your approach to this?

Photography is key, especially with food. The goal is to make people drool!

For the longest time, I was hesitant to invest in a DSLR camera. They don’t come cheap, but I really wanted to make Livelymess the blog I had envisioned. I got lucky and picked up a used Nikon D3200 (an oldie, but a goodie for a budding photographer) for a great price and then invested in a Nikon AF-S DX NIKKOR 35mm f/1.8G Lens (they call it the “nifty fifty” because it’s such a great, versatile lens).

How has sharing your recipes changed your recipes and cooking?

It has most definitely made me more thoughtful about my presentation. My most popular recipes are the ones I’ve taken that extra time to finish.

It’s also made me realize how much I genuinely love baking. When I do things like main courses, I just don’t feel the same spark! I’m a baker through and through. Because I do so much baking, I’ve started experimenting with healthier, low-sugar and vegan options to keep healthier treats around the house.

Your site runs Foodica and shows off your recipes beautifully. How important has it been to have the right theme?

Honestly, I was lost before a great theme.

Foodica has transformed the way I blog for the better. Paying for a WordPress theme is completely worth it – especially if you’re not a true techie. It streamlines the process of building a site and saves so much time. Plus, it looks great.

All of the compliments I get on my blog started after I installed Foodica.

What advice would you give to food bloggers starting out?

Don’t put too much pressure on yourself. When I first started, I was spending hours and hours and hours baking and writing, pouring four posts a week into my blog.

It is a great way to grow, but it can also hurt your passion for your project. Continue to nurture and grow it, but treat with the love that made you start in the first place. Don’t stress. Just enjoy your creative process and stay passionate.

Thank you so much for joining us, Hilary! You can read Livelymess or follow Hilary on Facebook, Twitter and Instagram. You can find more about Foodica, the theme Hilary uses, here.

For more awesome case studies check out our case study category. If you’re doing great work with a WPZOOM theme and want us to feature you, get in touch.

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  • I liked the interview very much! Nicely written. I do not have a website but I follow many food blogs. It’s where I get great ideas!
    Thank you!

  • Livelymess is very awesome. Thanks for the information.