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Case Studies

Advice for photographers, creatives and travellers: WPZOOM 2016 case study roundup

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Our case study series lets us showcase the best work being done by WPZOOM customers with WPZOOM themes. We put the spotlight on the work being done by our customers, find out about what drives them and showcase the versatility of our themes.

In 2016 we’ve published more case studies than ever before. Amongst our favourites were talking to the British Wildlife Photographer of the Year George Stoyle, travelling husband and wife TV stars Dusty and Nik and multi-award winning filmmaker Danny Cooke.

To round up this year of case studies, here’s our favourite advice from the professional photographers, creatives and travellers from the great people we’ve interviewed this year. It’s the 2016 case study roundup.

How did you get started?

Lisa Tarquini (eatmoveglow): The story of eatmoveglow stems from my experience with cancer. Before I was diagnosed with cancer I was a high flyer living in Abu Dhabi before moving to Rome for love. I was living a real life fairy tale that all came crumbling down with cancer diagnosis. I know this sounds horrendous and it was at the time, however I learned so much about food as medicine, exercising for health and managing stress throughout my treatment and recovery that I felt the need to share with other women.


Dusty Green (Two for the Road): We’ve always loved to travel. It’s always been our shared passion. And one day we just decided to let that love of travel take over our lives! We both had established careers, a nice house, nice cars and all of the modern benchmarks of “success,” but we still weren’t happy with our lives. We just weren’t fulfilled. So that day – almost exactly ten years ago – we made the decision to sell the house, the cars and all of that stuff, we quit our jobs, and we took the money we’d been saving and set out to see the world. Somehow. And it’s been an amazing ride since.

What’s been your most prominent success?


George Stoyle’s image that won British Wildlife Photographer of the Year.

George Stoyle (photographer): I won [British Wildlife Photographer of the Year] with a photo of a jellyfish I took whilst diving at St Kilda, a group of islands about 100 miles west of mainland Scotland. The species itself, a lion’s mane jellyfish, is not unusual, but it was a particularly large specimen which also had a load of juvenile fish using its stinging tentacles as refuge from predation. Being right out in the Atlantic the clarity of the water around St Kilda is usually very good and the marine life, in general, is pretty abundant and in some spots quite spectacular so you can’t really fail to get a few decent shots. However, the jellyfish was a chance encounter, as are many photos of this kind, so I was just lucky to be in the right place at the right time.

Danny Cooke (videographer): [My film Postcards from Pripyat, Chernobyl went viral and has been seen 14+ million times.] I experimented with UAV’s and created a few shorts. This caught the attention of my filmmaking inspirations and friend Jonathan Partridge, who was shooting in Chernobyl for CBS News. This lead onto Michael Gavshon a producer and director at CBS’ 60 Minutes commissioning me to join them on their adventure. My job was to capture Chernobyl in a different perspective – It was an amazing and eye opening experience!

Dusty Green (Two for the Road): It’s been incredible, getting our little show [Two for the Road] in the air [debuting on Panhandle PBS and now accepted for national distribution]. And it hasn’t been easy. We’d actually tried several times over the last ten years to develop something for TV based on our travels, but it just never really worked out for one reason or another. So we’ve been blogging and creating videos for our website – still hoping for the right TV opportunity to come along – and when we approached Panhandle PBS last year they jumped on board right away!

What’s the social aspect of your work?

Fred Meyer (Press Up): [We work with a lot of socially conscious businesses and this is] very important, because we enjoy our work when it’s for a project that could make the world a better place.

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George Stoyle (photographer): Photography has played an important role in conservation for decades. A lot of the work I do now is about using photography and videography to document projects which are working towards better protection of marine species as well as contributing to the public’s greater awareness and understanding of marine conservation-related issues. Photography plays an increasingly crucial role in making people aware of the threats faced by the natural world with an instantaneous power arguably greater than the written word and with the ability to bridge language and cultural barriers. Ultimately photography can be a hugely positive influence in contributing to global change.

What have been some of the benefits of choosing a WPZOOM theme?

Fred Meyer (Press Up): I [used Modena for Karmê Chöling, a meditation center and] found the layout to be clean and spacious… compared to a lot of overstuffed commercial themes, Modena’s also relatively simple; it doesn’t try to do too much. So it’s well-coded, and that’s led me to also use it on at least one subsequent client project since then.

James Flores (freelancer): The beauty of WPZOOM themes is that they have basically thought of every possible use case for a website. When I select a theme I match it to my customer’s needs first and then customise it to suit the branding of the customer. WPZOOM themes make it very easy to customise and brand because of the excellent documentation and support.

Danny Cooke's website, using our Inspiro theme.

Danny Cooke’s website, using our Inspiro theme.

Danny Cooke (videographer): I spent days trying to find a theme that would show off my work in the best possible light. Inspiro has a simple yet elegant look with beautiful typography which works wonders for vivid screenshots and embedded videos. WPZOOM’s Inspiro adds that extra bit of professionalism and helps my work portfolio thrive to new and existing clients.

Dusty Green (Two for the Road): We discovered the Videozoom theme several years ago and were immediately impressed by it’s clean, easy to navigate, sharp-looking layout, and the fact that it was designed specifically with video content in mind. And it’s honestly only gotten better since. The upgrades and support have been superb, and the fact that it’s easily customizable has really helped us “make it our own” and helped to reinforce our brand. Our readers/viewers really seem to enjoy the site and we continue to get lots of great feedback!

What advice would you give to people starting out?

Danny Cooke (videographer): Most of my commercial work comes through my website and portfolio. If you are starting out, keep making films for yourself. Aim to build a strong and well curated portfolio and eventually, work starts looking for you!


Lisa Tarquini (eatmoveglow): Just do it. What have you got to lose? This was the advice I gave myself when I first launched the blog back in February. It can be quite a vulnerable experience, particularly when you are writing about your own experiences but it is totally worth it!

Fred Meyer (Press Up): Raise your prices. You may think $30 an hour sounds great if you’re starting out, but when you factor in overhead and all the unbillable hours you’ll be working (to find leads, to write project proposals, etc.), you’ll quickly find that you can’t make a living. In my opinion, no US-based web developer, even starting out, should charge less than $60 an hour, and $100 to $150 an hour or more is appropriate once you’ve found your footing a bit. If you prefer value-based pricing, that’s great, but don’t let your implied hourly rate slip lower than these general numbers.

What we learned in 2016

It’s been a pleasure learning from the incredible WPZOOM customers we interviewed this year and we’re always delighted to see our themes being used in unique and inspiring ways.

The Karme website, using our Modena theme.

The Karmê Chöling website, using our Modena theme.

The brilliant nature of premium WordPress themes is you can get the very same themes as featured here. Here’s a full breakdown of what themes our case study sites are using:

We can’t wait to bring you more case studies in 2017. If you’ve doing incredible work with a WPZOOM theme then let us know. We’d love to talk.

Our thanks to all our interviewees, and see you in 2017!

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