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Switching Your WordPress Website to Google Analytics 4 (GA4): Why and How

Written by Pavel Ciorici on March 2, 2023 in Tutorials 0 comments

Google announced that Universal Analytics will no longer process new hits from the 1st of July, 2023. Therefore, to keep collecting data, you’ll need to switch to Google Analytics 4 (GA4). However, you might be unsure how to do this.

Fortunately, it’s easy to switch your WordPress website to GA4. Then, you can continue tracking metrics on your site once Universal Analytics is no longer available.

In this post, we’ll take a closer look at Google Analytics and discuss why it’s necessary to transition to GA4. Then, we’ll guide you through three easy steps to do this. Let’s get started!
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WordPress Site Editor vs Page Builders: 3 Key Differences

Written by Pavel Ciorici on February 8, 2023 in Full Site Editing 0 comments

If you’re looking to build or expand your website, you might have heard about page builders. These provide a fast way to design your pages. However, the WordPress Site Editor works in a similar way, so you might be wondering which tool to use.

By looking at the key differences between the Site Editor and page-building plugins, you should be able to select the right option for your needs. For instance, page builders give you more control over your website, but the Site Editor is a little easier to use.

In this post, we’ll take a closer look at the WordPress Site Editor and page builders. Then, we’ll see how these tools stack up against each other across three key areas. Let’s get started!
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Block Themes vs Classic Themes: 4 Key Differences

Written by Pavel Ciorici on January 24, 2023 in Full Site Editing 1 comment

With WordPress, you can use pre-designed themes to determine the look and feel of your website. Since WordPress introduced Full-Site Editing (FSE), you’re now able to use block themes in addition to classic themes. However, you might not know which one is best for your site.

There are some key differences between classic themes and block themes, making each one ideal for a different type of user. For instance, block themes let you customize every part of your website without touching your site files or using CSS.

In this post, we’ll take a closer look at classic and block themes. Then, we’ll explore some key differences between them to help you choose the right one for your site. Let’s begin!

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5 Benefits of Using WordPress Block Themes

Written by Pavel Ciorici on January 2, 2023 in Full Site Editing, WP Themes 0 comments

If you use WordPress, you’ve probably heard about “block” themes. WordPress block themes differ from their regular counterparts because they’re templates made of blocks. That characteristic makes them much easier to edit than classic themes, where you need to use code to change their layouts and designs.

There are a lot of additional benefits to using block themes. Understanding these features will enable you to choose whether to stick with your current theme or switch to a block option. Spoiler: if you enjoy using the Block Editor, you’ll probably want to opt for the latter.

In this article, we’re going to talk about five benefits of using WordPress block themes. Let’s start with the biggest one, which is code-free editing! Continue Reading

Black Friday & Cyber Monday 2022 WordPress Deals

Written by Pavel Ciorici on November 23, 2022 in Promotions 1 comment

It’s that time of the year again; deals on WordPress products are a-plenty; 2022 is no different despite these challenging times. WordPress product makers and theme providers are offering a wealth of discounts.

Perhaps you’ve been putting off a purchase, waiting for a suitable deal to come around; if that’s the case, you’re going to love this list of recommended Black Friday/Cyber Monday deals.

We’ve collated some of the must-have deals from around the web. Perfect for our customers, and hey, if you’re thinking of joining WPZOOM and purchasing one of our products, you’ll love them as well.

So grab a coffee (or whatever your tipple), and let’s take a look at what’s available this Black Friday/Cyber Monday 2022.

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