The commercial relationship between WordPress.com and WordPress.org is subtle and confuses many people. They’re actually two separate entities:
WordPress.com offers a hosted (or “managed”) version of WordPress with a limited amount of control and themes. It’s free with paid-for addons.
WordPress.org lets you install your own version of WordPress on your own hosting. From now on we’ll just call it “self hosted WordPress”. This requires having your own hosting and domain name (we’ll cover these later).
There are many advantages to using WordPress.org. The additional flexibility gives you full control over your website – including being able to install any WordPress theme. Crucially, that includes all of WPZOOM’s WordPress themes. Continue Reading
With our Case Study series we speak to customers and find out how using WPZOOM products has enhanced their business. It’s always fascinating to hear unique stories and the great products and services customers produce. Today we’re in conversation with IT professional James Flores.
James has been using WordPress since 2005 and hails from Albury, Australia.
A year ago we switched to Help Scout, a ticket-based support system, after using a forum-based support system since 2009. The main motivation behind the switch was, as Pavel wrote at the time, was to provide faster, more scaleable and – simply – better support for our customers than we could with the forum-based system.
WordPress is an incredibly powerful publishing platform with millions of users. With such a huge number of users and an extremely diverse set of usages it’s inevitable that something somewhere goes wrong.
Over the last couple of weeks we’ve been quietly running our first customer-wide survey, to get a better idea of how people are using our WordPress themes, what we can do to improve them, and how they’ve found the whole WPZOOM experience.
We’ve had just shy of 1000 responses and the results make for some pretty interesting reading. The survey offers some insight not just into how our themes are being used, but how self-hosted WordPress is being used across the ‘net.
You’ll see some figures on a neat infographic below, but here are some interesting figures we’ve picked out:
1. Functionality and design are more imporant than price. When we asked “What was the main reason you chose a WPZOOM theme?”, 78% of respondents picked functionality or design. Just 8% said price was the main consideration. This very clearly suggests people want quality, and they’re willing to pay for it.
2.Theme usage is almost exactly split between personal use, client use and corporate usage. This one surprised us a little. We knew that use of our business themes such as Insider and Academica Pro was strong, but we didn’t think it was quite that strong. Definitely valuable analytics to take into account when we’re creating new themes.
3. Nearly half of customers haven’t used our support forum. Following the complete overhaul of our Support Center earlier this year, this is in line with what we expected. 40% of customers have never needed to ask one of our team for support, and — encouragingly — a further 44% said support staff were “helpful and able to solve my issue quickly”. We’ve got some work to do, especially with the 4% who were “disappointed”, but overall it’s an encouraging statistic.