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Should Premium Themes Automatically Renew Licenses? Data from Thousands of Theme Sales

Written by Alex Denning on in WP Themes 8 comments

When we first started selling WordPress themes in 2009 it was industry best-practice to offer “lifetime” support and updates. At the time everyone selling WordPress themes was offering unlimited support requests and updates and we were happy to do the same.

All was well for a couple of years, but eventually questions about sustainability started: if you purchased a WordPress theme once for $60, is it a fair deal to both parties to offer unlimited support requests and significant updates for years to come? As popular themes started receiving huge updates years after their original release, questions about sustainability started arising.

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Here’s why using pirated and nulled WordPress themes is a terrible idea

Written by Alex Denning on in WP Themes 13 comments

Why using pirated WordPress themes & nulled WordPress themes is a terrible idea
Choosing the right WordPress theme is exceptionally important: the right theme can make a site, and vice versa for the wrong theme.

The best WordPress themes are typically premium themes. We’ve been making WordPress themes for the last eight years, so we can attest to the extra value packed into premium themes – and also the huge amount of time it takes to develop a single WordPress theme. Continue Reading

We made a WordPress page builder, scrapped it, and here’s what we learned

Written by Alex Denning on in Plugins 14 comments

Two and a half years is a long time in WordPress. We’ve seen nine major releases, huge new trends emerging, and big technological changes that will power the next decade of WordPress growth.

It’s also been two and a half years since we launched ZOOM Builder, our WordPress page builder.

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Running an Agency for World Class Clients with Third & Public

Written by Alex Denning on in Case Studies Comments Off on Running an Agency for World Class Clients with Third & Public

In our case study series we talk to world class experts using WPZOOM themes to level up their businesses. In 2016 we talked to some brilliant creatives and we’re kicking off 2017 in a similar vain, in conversation with marketing and web agency Third & Public.

We came across Third & Public after seeing their work with our Inspiro theme and the stunning photography of international, multi-award winning photographer Craig Parry.

Craig Parry’s homepage, featuring the full-width slider featured with Inspiro.

Craig’s work has been featured in National Geographic, SonyWired, Gizmodo. He’s truly a world class photographer.

How do you get clients like Craig? How can you use WPZOOM’s themes to help? We sat down over Skype with Third & Public’s Founder and Marketing Consultant Clare Southwell to talk about her agency’s story and work.

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Advice for photographers, creatives and travellers: WPZOOM 2016 case study roundup

Written by Alex Denning on in Case Studies 3 comments

Our case study series lets us showcase the best work being done by WPZOOM customers with WPZOOM themes. We put the spotlight on the work being done by our customers, find out about what drives them and showcase the versatility of our themes.

In 2016 we’ve published more case studies than ever before. Amongst our favourites were talking to the British Wildlife Photographer of the Year George Stoyle, travelling husband and wife TV stars Dusty and Nik and multi-award winning filmmaker Danny Cooke.

To round up this year of case studies, here’s our favourite advice from the professional photographers, creatives and travellers from the great people we’ve interviewed this year. It’s the 2016 case study roundup. Continue Reading