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A Crash Course In Writing For The Web

Written by Alex Denning on 2 comments

A lot of our most popular themes here at WPZOOM are magazine themes. Something that plays a big part in these themes’ popularity is that they allow anyone to set up a blog and start publishing their own web-magazine.

Chronicle Theme

This, over the last couple of years, has transformed a lot of niches into thriving communities which are powered by the news, opinions and editorials pouring out of these WordPress-powered blogs.

The downside to this digital publishing revolution is that because it’s so easy to set up a good-looking site and pour your thoughts into it, everyone’s doing it and this means you need to do something to stick out from the crowd and make your voice heard.

In this post I’ll walk you through some of the techniques you can use to do exactly that; think of it as a crash course in writing for the internet-age.

Understanding your audience

The most important thing you need to do is to establish who your audience is, and once you’ve got that sorted, you need to start understanding them. Questions like “who am I writing to”, “what do people want to find out when they visit a story” and “how are people reading the content” are all important, and establishing the answers to those will go a long way to helping you understand your audience.

originmag Theme

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New Themes

Insider Theme for Business and E-Commerce

Written by Dumitru Brinzan on 3 comments

It is a great pleasure for me to announce the release of our latest theme, which is a fresh business theme compatible with the popular WooCommerce plugin.
Insider has a dynamic homepage builder and includes numerous page templates and 15 built-in color styles.

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Resources

What to actually expect in WordPress 3.6

Written by Alex Denning on 6 comments

WordPress 3.6 has been a long time coming. Whilst the three 3.6 betas have more or less made it out on schedule, the decision a couple of weeks ago to remove the all-new Post Formats UI from core and (for the moment) move it to a plugin has put the release back a long way.

wplogo

Furthermore, the removal of Post Formats has meant virtually all of the “Here’s What’s In WordPress 3.6” posts which do the rounds in the blogosphere before every WordPress update are out of date. Worry not, though! Here’s what you can actually expect to see in WordPress 3.6.

Stuff you’ve always wanted, you just didn’t know it

That’s pretty much the best way I can sum-up the new features going into 3.6: the features you’ve always wanted, you just hadn’t quite realised it yet. Much like Apple’s new Mavericks version of OS X, WordPress 3.6 makes a bunch of changes and improvements which will go a long way to improving the general user experience.

They’re not particularly revolutionary features, they’re just really handy ones.

Here’s a summary of some of those new features:

  • Vastly improved autosaving.
  • Improved handling of multi-author posts through “post locking”.
  • More intuitive comparison of post revisions.
  • Much cleaner custom menu creation.
  • Improved handling of video and audio embeds.

There’s also a bold new default theme, Twenty Thirteen, which once you get to grips with the fact it’s a default WordPress theme with lots of colour, leaves you with an excellent starting point theme  — as any default theme should.

Excited? Me too. Here’s all of that in some more detail. Continue Reading →

New Themes

Digitize your Portfolio

Written by Pavel Ciorici on 2 comments

Today we’re very excited to announce the release of a new theme, Digital. Digital is a responsive portfolio for creatives packed with awesome features. Let’s take a look!

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Resources

5 Ways To Give Your Site A Boost With Jetpack

Written by Alex Denning on 3 comments

Automattic’s free Jetpack plugin can be a little confusing to new users, but it offers some incredibly helpful features and by taking a little bit of time to set it up, you can vastly improve the experience visitors have when visiting your site — as well as making your life easier.

jetpack-main

In this post I’ll run down five of the ways you can use Jetpack to boost your WordPress-powered site.

0. Installation

Before we get to that, though, I’ll walk you through Jetpack’s slightly confusing installation process. Whilst Jetpack largely acts just like any other WordPress plugin, in that you can install it straight from the plugin repository, it also acts unlike any WordPress plugin in that it insists you hook it up to a WordPress.com account and moans at you loudly until you let it.

Whether this is a acceptable behaviour for a plugin has come up for debate in the WordPress community a lot — with the general consensus being it’s not — but if you can get past the annoyances of intrusive banners, once you’ve installed the plugin you just need to hook it up to a WordPress.com account so that Jetpack can connect to WordPress.com’s servers in order to power some of its features.

If you’ve not already got a WordPress.com account, the huge banners will walk you through that process. With all that set up, we’re ready to look at some of Jetpack’s features. Continue Reading →