We’re very excited to announce the release of Gazeti, a brand new responsive magazine theme designed by talented Tung Do and packed full of super-awesome features which let your readers get to your content quickly and easily.
Over the last couple of weeks we’ve been quietly running our first customer-wide survey, to get a better idea of how people are using our WordPress themes, what we can do to improve them, and how they’ve found the whole WPZOOM experience.
We’ve had just shy of 1000 responses and the results make for some pretty interesting reading. The survey offers some insight not just into how our themes are being used, but how self-hosted WordPress is being used across the ‘net.
You’ll see some figures on a neat infographic below, but here are some interesting figures we’ve picked out:
1. Functionality and design are more imporant than price. When we asked “What was the main reason you chose a WPZOOM theme?”, 78% of respondents picked functionality or design. Just 8% said price was the main consideration. This very clearly suggests people want quality, and they’re willing to pay for it.
2. Theme usage is almost exactly split between personal use, client use and corporate usage. This one surprised us a little. We knew that use of our business themes such as Insider and Academica Pro was strong, but we didn’t think it was quite that strong. Definitely valuable analytics to take into account when we’re creating new themes.
3. Nearly half of customers haven’t used our support forum. Following the complete overhaul of our Support Center earlier this year, this is in line with what we expected. 40% of customers have never needed to ask one of our team for support, and — encouragingly — a further 44% said support staff were “helpful and able to solve my issue quickly”. We’ve got some work to do, especially with the 4% who were “disappointed”, but overall it’s an encouraging statistic.
Here’s a further breakdown of the results in infographic form:
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Since the release of our latest theme, PhotoFrame, we’ve been extremely busy behind the scenes at WPZOOM. We’ve been tweaking, simplifying and redesigning, which means we’ve got a bunch of news to share with you. Let’s get straight to it.
Simplified WPZOOM Membership options
First up, we’re pleased to announce we’ve simplified our subscription options, and merged our “Standard” and “Developer” membership options into one single WPZOOM Membership plan. The single membership plan includes unlimited access to all our themes, Photoshop files, support and updates whilst the membership is active.
Current customers will keep the membership plans they signed up for for as long as they are active, but new customers can purchase a WPZOOM Membership for $19/month, with a one-time $199 startup fee. That works out at around $4.50/theme, which is crazy good value.
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One of the most rewarding things about building premium WordPress themes is seeing them used on real websites for real people and real businesses. With thousands of customers, we’re privileged to see our themes used on a hugely diverse set of websites and in some unique and innovative use-cases.
Our showcase is great for showing off some of the real-world uses of WPZOOM themes and the great customisations which have been done to those sites, but we wanted to go a little bit further and talk to some of the people who have customised WPZOOM themes for their businesses to really showcase what can be done with WPZOOM’s themes.
Ending hunger in a lifetime
FeelGood is a US-based volunteer youth movement committed to ending global hunger in their lifetime. Through their FeelGood Grilled Cheese Delis on college campuses, FeelGood raises money (over $1 million!) which is invested in organisations with a track record of success in tackling hunger.
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